Summary
Ace Brokers is a UK-based commercial insurance brokerage with a strong foothold in complex and hard-to-place risks, ranging from property owners to professional indemnity and care-related insurance. After more than a decade using SSP Pure Broking, the team faced increasing frustrations with outdated technology, lack of development, and slow support that hindered day-to-day operations and client service.
Following a thorough review of alternatives including Acturis and Open GI, Managing Director Jigar selected BrokerCentral for its flexibility, modern interface, and responsiveness to broker needs. Since making the switch, Ace Brokers has achieved significant efficiency gains, including an 80% time saving on key processes, faster client servicing, and improved data accuracy.
Jigar describes BrokerCentral as:
“a powerful tool to support your business.”
The Challenge
Ace Brokers had been using SSP Pure Broking for over a decade. While it was initially a familiar and accessible choice, the system had not evolved. It became increasingly difficult to meet the growing demands of a modern brokerage.
No significant system upgrades in 12 years
Frequent downtime and slow performance, often during peak hours
Inaccessible or delayed technical support
Manual document handling and reconciliation processes
Lack of progress toward features supporting modern client communication
Limited flexibility and scalability
“Our existing software hadn’t changed in over a decade. Reporting would crash late at night, support became ticket-only, and outages would leave us completely unable to work.”
Why BrokerCentral?
After reviewing several alternatives including Open GI, Acturis, and SSP’s updated platform, Ace Brokers selected BrokerCentral for its:
Insurance-specific design focused on open market placements
Straightforward and transparent pricing model
Modern, user-friendly interface
Personalised onboarding experience
Rapid response times and proactive support
Active roadmap with visible and broker-driven improvements
“Other platforms were too focused on e-trade, which doesn’t suit our market. BrokerCentral offered the flexibility we needed without unnecessary complexity or cost.”
Implementation & Onboarding
Migrating systems is never straightforward — especially from legacy platforms. However, the support provided by BrokerCentral made the difference.
Migration support: Hands-on assistance from the BrokerCentral team, including direct help from engineers
Training: Delivered in phases, online and on-site
Go-live timeline: Approx. 6–8 weeks from contract signing to full operational handover
Team response: Staff welcomed the change, frustrated with SSP and ready for modern tools
“The whole team was excited to move away from SSP. Yes, there was a learning curve — but they’ve all seen the benefits first-hand.”
The Impact
80% Time Saved on Reconciliation & Remittance
Reconciliation and insurer remittance processes were significantly reduced
Estimated monthly time savings: 20+ hours
Real-time remittance dispatch directly from the platform removes multiple manual steps
98% Faster Document Handling
Reissuing policy documents now takes under 10 seconds, compared to 15–20 minutes previously
Estimated savings: 15+ hours per month across the team
Client Communication Simplified
All emails and documents are now sent and logged within the system - no need to export PDFs or duplicate files
Reduced risk of missing or misplacing correspondence
Improved Reporting & Data Quality
Migration prompted a data cleansing initiative, resulting in more reliable risk and client information
Users can now open multiple reports in parallel, making cross-checking and compliance reviews far easier
Suggestions from Ace Brokers (e.g. saved report templates, custom report views) have influenced upcoming product features
Favourite Features
Quote Mixing Deck: Enables brokers to compare multiple insurer quotes side-by-side and demonstrate due diligence to clients
Integrated Remittance Tools: Allows for seamless reconciliation, payment, and direct communication with insurers
Proactive Support: Direct contact with the team, fast responses, and a visible feedback loop
Custom Feature Development: BrokerCentral implemented an idea from Ace Brokers — automated renewal email reminders — which is now benefiting the wider user base
“What stands out is how closely the team listens. We suggested renewal email reminders, and within just a few weeks, the feature was rolled out across the platform.”
Looking Ahead
Ace Brokers sees BrokerCentral as a long-term partner, not just a software vendor. Their team is continuing to refine internal processes and provide feedback to help evolve the platform further.
“We’re on a smoother path now. BrokerCentral is a powerful tool that supports our operations and adapts to the way we work.”
Would You Recommend BrokerCentral?
Yes — and with enthusiasm.
“We’d absolutely recommend it. Migration can be challenging, especially for brokers who haven’t done it before. But with the right support and a solid plan, BrokerCentral makes it worth the effort.”
In Summary
"BrokerCentral is a powerful tool to support your business."
It has replaced an aging, rigid system with a modern platform that’s faster, more flexible, and focused on brokers’ real needs.